Not your average doctor's branding, right?! Dr. Hughes wanted her brand to feel both bold and empowering, yet warm and inclusive. We struck a balance with strong logo elements, a fresh color palette, and editorial typography. Mae invested in her brand when she was just starting to put out educational content on social media. Since then, her platform has taken off. A couple months after wrapping up with her brand, we dove straight back into web design and created a site that serves as the digital home for her growing educational course library.