I get it, I've been there myself. You have a business you've been dreaming of launching but need a bit of guidance and accountability to make it happen. You want to launch your brand on a budget but still look and feel legit.
Maybe you've been in business for a while but feel like your business is lacking in any brand strategy (and quite frankly, your current brand and website are a bit, um... less than ideal?). You want a brand facelift without the hefty price tag.
Chances are, you're missing out on potential sales, clients, and opportunities because your brand, website, and client experience aren't doing a good job of letting your business shine. But I get it, diving head first and investing in custom design work can be intimidating, and sometimes it's just not the right time for your business. With the right guidance, DIYing your own brand is definitely possible. You'll walk away after eight weeks with all the tools you need to launch your killer new brand with confidence.
Work alongside a small group of motivated female entrepreneurs walking through the same steps within their own business. We'll work collaboratively together as a group to for accountability and motivation. You'll walk away with business connections and an encouraging community.
Each training will cover a specific, tangible, launch-focused topic that you can apply specifically to your business. Trainings will be done live over Zoom and recorded for later viewing. Check out the section below for an overview of the weekly curriculum topics.
The first call will take place at the beginning of the program, where we'll talk through your business, goals for the next 8-weeks, and a specific game plan for your unique business to prepare for launch.
In my own entrepreneurial journey, I've found that one of the most valuable things in the early stages of launching a business is having someone hold you accountable. With specific weekly tasks following the curriculum, you'll have actionable tasks to be working on to get you closer to launching.
This will be a small, hands-on program with the opportunity of learning along other passionate people chasing their dreams. We'll all be working towards the same goal and providing accountability and encouragement along the way.
Designing a website from scratch is a daunting task. And while we'll be learning the everything that you'll need to create a site on the Showit platform, you'll also be given a customizable template that you can tailor specifically to your business.
A strong brand starts with finding a need in the market, knowing your audience, and communicating the exact value that your business provides. Week One will be focused on finding your unique value and dialing in on who your brand is positioned to attract.
A great brand is more than just pretty colors and a logo, it's built on strategy. We'll hone in on how you're positioned compared to your competitors, how to best communicate your unique selling proposition, and build a brand on a solid foundation that targets your ideal customer.
Now that we have a solid foundation for your brand, we'll get into the really fun part. Week Three is all about aesthetics - starting with creating a moodboard and walking through how to choose fonts, colors, and create a timeless set of logos for your business.
A good website is much more than just pretty design, it's about structuring your content in a way that guides your audience through the website and gets them to take action, whether that be making a purchase or investing in your services.
Now that we've mapped out the strategy of our website, we can move into design. We'll get into the nitty gritty of web design and learn how to create your own site on the Showit platform. You'll be getting a FREE web template to start with, designed exclusively for Launch Club members.
A pretty brand is one that looks good, but a memorable brand is one that provides a luxury experience to clients. In Week Six, we'll identify ways that you can automate your systems & processes, and set up software platforms that provide a consistent experience for your customers.
Building an email list is important when it comes to communicating with your audience, providing free value to build trust, and making sales outside of social media. We'll walk through the strategy of sales sequences and start building automated emails in Flodesk.
Our last week together! We'll walk through strategic ways to launch your new brand and continue to build momentum for your business, provide live feedback on your brand and website, and celebrate all the progress we've made together as a group!
Live training sessions will be held every Wednesday evening at 6pm Central Time from February 2nd through March 23rd (2022). Set yourself up for a fresh start in 2022 with a killer new brand and website in Q1!
First of all, I want to make sure that I can provide LOTS of value to every single entrepreneur in the group. While most of the lessons will be able to be applied to a really wide variety of types of businesses, I just want to make sure it’s a good fit for you. The February 2022 cohort is limited to 20 total members.
No worries at all! All sessions will be recorded and available for you to watch whenever you’re able. The live trainings are great to be able to ask questions and interact with the rest of the group, but you’ll have lifetime access to all of the recordings so that you can go back and rewatch at any time.
We'll review your application and if need be, set up a time for a quick call to learn more about you and your business. The 20 selected applicants will be contacted in the weeks leading up to the start date. From there, you’ll get some onboarding material and information on payment straight to your inbox!
Plain and simple, it's for any entrepreneur who needs a brand and website overhaul but isn't quite ready to invest in custom design work yet. You're willing to put in some DIY work but need structure, accountability, and community. You might be brand new to business or even a couple years in!
We're always on a mission to help launch killer brands over here. We definitely have plans to run multiple cohorts of the Launch Club in 2022. With that being said, keep in mind that pricing and other details are always subject to change. No better time than the present to invest in yourself and your business!
Have more questions? Shoot me a message!
My name is Jocelyn Burks and my passion is helping others launch and build the business of their dreams. I find so much excitement in taking an idea and turning it into a living, breathing business with a strong brand foundation, a website that converts, and a strong client experience. Let's do this together!